Welcome to the Deep End of Chic
We’re in deep now.
The kind of deep you don’t want to come up from.
This idea had been building for over a year—quietly at first.
Through dance workouts, creative experiments, moments of doubt, and leaps taken purely on faith. There were plenty of “am I crazy?” thoughts along the way… but underneath it all, I knew there was something here.
I always saw Splash Society as more than just a class.
I saw it as a collective—of like-minded people coming together, teaching, moving, connecting across the globe.
This was never meant to be a “me” show.
It’s an experience—one that everyone involved can feel, embody, and pass on.
Then Melena and I met—dancing in a pool—and something lit.
More energy. More fire. More clarity.
It became obvious this was bigger than just a workout.
Yes, Splash Society is a modern take on aqua aerobics for a new generation—but it’s also something far more layered.
It’s about feeling connected to your body.
About building confidence in and out of the pool.
About creating real community and meaningful connection.
It’s about our instructors showing you that movement can be playful—
and giving you permission to be a little silly, a little sassy, and completely yourself.
It’s stepping into something elevated.
Like you belong there.
Like you’re the VIP.
Where It All Began
I’m a New Orleans native who fell in love with Austin, Texas—and the connection between the two feels effortless.
Both cities carry this openness. This playfulness. A little bit of rowdiness in the best way.
That energy shaped me—and now it’s shaping Splash Society.
We’re building something that moves between these worlds.
Launching in Texas, with Austin leading the charge, and bringing it back home to New Orleans in a way that feels fresh, intentional, and needed.
Texas is electric right now—the growth, the openness, the appetite for something new.
And New Orleans? It’s ready for a new kind of wellness. One that doesn’t remove the party—but redefines it.
Think: green juice and a good time!
Not to mention, my two Founding Instructors in this market are a Dream team! Both gorgeously and effortlessly guiding their paths by what brings and spreads joy. You’ll feel this in all markets we’re in, but New Orleans will have something special & I know it!
The Designer Mindset
Before Splash Society, I was always creating—just in different ways.
I was drawn to architecture, fashion, interior design. I chose interiors, but what I really fell in love with was something deeper:
How spaces make people feel.
The details. The flow. The energy.
I’ve always approached life this way—parties, photoshoots, travel. It’s never just about how something looks. It’s about how it feels when everything aligns.
That’s where the magic is.
Over time, that evolved into something bigger:
not just designing spaces… but designing experiences.
Hospitality became my obsession.
The way a space can engage all your senses—and leave a lasting emotional imprint.
That philosophy is the foundation of Splash Society.
This isn’t just “my” brand showing up somewhere.
It’s a co-created experience—designed in alignment with each space, each partner, each moment.
And we’re just getting started.
The Fitness Evolution
I wasn’t the sporty girl growing up.
But movement was always there—running, working out, staying active in my own way. It wasn’t until I found group fitness in Atlanta that everything shifted.
That shared energy.
That collective push.
It became a full-on passion.
And over time, movement became more than fitness—it became how I process life.
Happy, stressed, evolving… I move through it.
Music became my guide.
Movement became expression.
And eventually, it all blended—cardio, strength, dance, flow—into something that felt fully me.
The Moment It Clicked
In 2024, I felt the pull toward fitness as a career—but not in a traditional way.
I didn’t want four walls.
I didn’t want a studio.
I wanted freedom. Expression. Emotion.
Then in early 2025, the idea hit:
What if aqua aerobics… was actually cool?
What if it was modern, elevated, design-driven—
and placed inside the environments I’ve always loved most?
Hotels. Pools. Sunlight. Music. Energy.
And yes—I had the thought:
Am I crazy? Who do I think I am?
But the truth is… I’ve been building toward this my whole life.
If you know me, you know:
I’m the one organizing workouts on vacation
Planning themed shoots just for fun
Dancing mid-day like it’s normal
Finding movement anywhere— the park, the pool, the airport. Anywhere!
I love the sun.
I love a beautiful hotel pool.
I love joy, play, and an amazing setlist to match.
Splash Society is all of that—refined into something intentional.
Where we’re headed
Movement. Music. Design. Energy. Community.
Splash Society isn’t just something you attend.
It’s something you step into.
A feeling.
A rhythm.
A moment where you remember who you are—and maybe meet a new version of yourself, too.
And we’re just at the beginning.
So if you’re here early… you’re part of it. Bring us all your good energy and open minded spirit. We are so happy you’re here!
Welcome to the Deep End of Chic.
Now come on in.
The water’s perfect.
XO
Terah Kelley
Founder & Creative Director
Splash Society
